6 Best Budget-Friendly Ways To Cash-In On Video Marketing

It’s commonly said that an image is worth a thousand words and if that’s true, a video will be worth a million words. Brands have taken this note seriously in the past 1-2 years and have started creating videos of their services, offers, etc. The basis of video marketing services is a marketing strategy that integrates video into your marketing campaigns and strategies. Video Marketing can be used for everything. Recently, videos have been widely used to present how-to’s, promote testimonials of happy customers, live stream events and programs, and deliver viral and entertaining content. All these pros of video marketing have led it to be the latest addition in the marketing strategies of various brands.

Everyone wants the easiest hacks for their Video Marketing blaster tactics. Though it sounds nice everything takes time. To make every concept easy for you, Hobocult, the Best Video Marketing Agency in Delhi, has come up with this blog.

Video marketing stats everyone should know

Without facts and figures, everything is hollow, including video marketing. So, here are some solid and interesting facts everyone should know to clear their doubts on video marketing:

1. 63%, 81%, and 87% are the percentage of companies using video marketing in 2017, 2018, and 2019 respectively.
2. While social media posts remain the top B2C marketing content type, the video has become the 2nd favorite of B2C marketers with 76% of marketers using video content.
3. More than 3/4th of consumers have said that video has convinced them to download apps or software.
4.  85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018)

When looking at the complete digital marketing landscape, video is one of the most popular content types. Every major video marketing agency, including Hobocult, has a special team for video content to assist the clients in the need. As one of the most popular and effective forms of digital marketing, video marketing has become the central focus of many modern content marketers.

6 Best Budget-Friendly Ways To Cash In With Video Content Marketing

Now that you have understood the basics and stats of video marketing, let’s dive into 6 of the best budget-friendly ways to cash in on video marketing:

 Take Help Of Online Resource:

When it comes to video marketing, people think they need lots of money and resources to create videos. It’s not so. You can use plenty of online resources and make your video within no time. Free templates are everywhere and for everyone. 

Focus On Message:

It’s the message that’s important and not the overall production. A good quality message can be your video marketing blaster. You can surely invest in bumpers and a professional team but if you do not have the content and the right message for your audience, they all go in the drain. It is common for influencers to record their videos on the go or any place they find because they know they have great content and message to deliver to their audience.

Going Live:

Facebook, Instagram, YouTube, and almost every famous platform have provided the button to go live and stream in real-time. It’s a way brands can pull off lower-quality video if they have high-quality content. Next time your brand has an event or program, try going live and show your audience what you are up to in real-time.

Behind The Scene Footage:

It’s no doubt that we all look for behind the scene footage and bloopers of our famous movies. Some movie even releases them with DVDs etc. Recently, Avengers: Endgame’s gag reel has attracted all the marvel audience and people around the globe. Your brand’s behind-the-scenes video need not be 5-6 minutes long. They must be short, for example, 1-2 minutes of best scenes. You can try simple selfie videos with clients’ or team members’ experiences etc.

Showcase Your People:

Brands are made by people and showcasing your people on camera is a great way to build a human connection with people sitting on another side of the video. This can be an addition to your currently running video content marketing strategy. Simple Q&As with teammates and fun moments like truth and dares etc. can go a long way when trying to establish a human connection. It will also humanize your company in front of your audience and can also increase your sales because people buy from people.

Repurpose Your Video Content:

If your brand is on a limited budget, the best you can do is to invest in a quality session with a production studio. Shoot video on an important quality or feature on which your brand is based and use that video across multiple platforms to promote and showcase your brand. Longer videos are best for the website and shorter videos for social media platforms.

 Video has quickly risen through the ranks of digital marketing over the past 1-2 years. As per Hobocult’s survey, 8 in 10 brands use video as their marketing tool today because video combines pictures with motion; it’s a combination that compels public attention. With so many options, there’s no reason not to try video. Video viewership is on the rising with no sign of slowing down.