How to Rank keywords in Google Search Results?
Today most businesses are using SEO as one of the most important online marketing tactics. But the major problem is that they are not able to get a good rank of the keywords which they want to rank. So, the question is: how can I rank my keywords on the Google Search Results and increase my traffic.
In search, content is the king. If you want your business to survive in today’s competitive market, you need to rank for keywords that will drive traffic to your business. Ignoring this is like saying goodbye to your business. If you want to learn more about how to rank keywords in Google Search Results, read this blog by HoboCult, the Best Digital Marketing Agency in Delhi.
Initial Research lays the foundation:
Regardless of what keyword you choose, it’s important to do your due diligence and research. Utilizing several tools to estimate the monthly search volume as well as how competitive a ranking position is can help you narrow down your list of top choices. If you find that a keyword has very little search volume, but there’s an equivalent term with 2 or 3 times higher searches, it may be best to go with the more popular term because ultimately getting traffic is the top priority when deciding upon rankings. But don’t fully disregard potential markets just because the estimated competition for a keyword is high. Just make sure after in-depth research and analysis that no matter what keyword you decide on, there aren’t any similar terms that would have a better moving forward ROI or conversion rate in regards to your own website and company’s SEO value either!
Align with users’ intent:
The more specific the keyword (and the longer it is) the easier it will be to gauge a searcher’s intent, and therefore, serve them up what they are most likely looking for with your content. In search marketing, “intent” is our best guess at what the person using the search query is likely looking for. For example, in this case, we might safely assume that this person wants information on children’s eyeglasses for sale. From the first term, you can’t even tell if this person is looking for eyeglasses or something else entirely.
Keep an eye on competitors:
Once you’ve settled on a keyword, do a search for it on Google and other search engines to see what your competition is already doing. Pay particular attention to the domain and URLs, titles, type of content that is ranking better than yours, the authority of websites etc. Ideally, you should be doing more than your competitors are doing to beat them – but don’t be too ambitious. If you under-promise and over-deliver here you will go a long way in helping build relationships with potential clients or users!
Write the content:
You need to define what kind of content is going to be created. Video, article, infographics etc. There are many techniques that may be used in order to rank for a specific keyword as mentioned earlier. It all depends on your goal and target audience. How long does it take for the content to be completed? You must also account for the time required to ensure that the content is optimized to attract search engines. This part can potentially get very time-consuming. Who will create the content? Do you have enough resources and the budget necessary for outsourcing some tasks? Any research or other work involved with this process must also be accounted for when considering your workload or deadlines for completion. You must make sure that everything falls into place!
Execute the strategy:
The concept of trial and error can feel a bit intimidating when you need to get things done quickly. This means even if you over-plan, you’re doing the right thing. And a big part of that plan should include gathering as much actionable feedback as possible along the way in order to determine whether or not your strategy is working and how you can improve it based on previous results. But once you have enough data, analyze it and proceed with an improved marketing strategy that will help get the desired result more quickly.
We hope our blog post on how to rank keywords in Google’s search engine results has been helpful. As a digital marketing company, we spend a lot ofor wforf time helping our clients optimize their websites for search engines. We’ve written a number of blog posts about the topic. If you’re interested in getting your brand rank in Google search results, contact HoboCult, the Best Digital Marketing Agency in Delhi.