Keep Your Distance From These Email Marketing Myths

If there is one thing that is considered more important than copywriting and content marketing, it’s email marketing. That’s because email is the most effective channel for reaching audiences and it can persuade, entertain, and motivate them. Have you fallen for one of these Email Marketing myths? Today’s businesses are under a lot of pressure to follow up with customers, leads, and even prospects. However, no two people will agree on what is the right way to do it.

There are quite a few myths surrounding Email Marketing, causing many to throw their efforts to the side. But what are the myths? And how can you avoid them? This blog by HoboCult, the Best Email Marketing Agency in Delhi, takes a look at three of the most common myths:

Automation in email marketing is costly:

Marketing automation may sound intimidating, but when done correctly, it can increase your sales. B2B marketers who used marketing automation increased their sales pipeline contribution by an average of ten percent per year. Companies can create compelling messaging that’s matched to individual customer needs as well as develop automated campaigns so as to automatically deliver messages to the right audience at the right time for optimal results. Fortunately, there are many affordable email marketing automation tools available today such as Drip, AWeber, Infusionsoft, and ActiveCampaign.

Getting more unsubscribers is not good:

Even though you’re required to have an “unsubscribe” button in your email marketing, it doesn’t mean anyone will actually click. Someone will eventually, but don’t let that depress you. You are actually required to have this feature for a good reason: Many people can and will abuse the service. They will sign up for your offers or newsletters and then never read them or remove themselves from your list by clicking on the unsubscribe function because they never liked to begin with in the first place. So, it makes sense in a way, since this is something that is so important to us and we talked about before when it comes down to building our lists and having a stable of people who want to continue consuming information from us since they are interested and engaged anyways, they really don’t fall under any of the categories along the lines of being abusive me-too marketers who were just trying to get onto your list even if they didn’t care about what you had to say right off the bat.

Message match is unimportant:

The way you market your business online should be relevant to the audience that comes across it. After all, why would you want to advertise something to a target audience through means and platforms that aren’t going to reach the people who are most likely to be interested in it? Put another way, wouldn’t you be more likely to buy from a company that advertised their services through an email if the content on their website was actually as good as or better than what was on offer in the email? You don’t want your brand’s message and its marketing channels not to match. Make sure your brand is consistent wherever possible.

In this email marketing blog, we’ve discussed some of the common myths that might impede you from getting the results you want from your email marketing campaigns. We hope you found this blog helpful, and we encourage you to check out some of the other blogs in our blog archives as well as our resources page. To have your email marketing done by experienced professionals, contact HoboCult, the Best Email Marketing Agency in Delhi.