Master The Art Of Digital Marketing With These 3 Tips
Digital Marketing is getting harder and harder to ignore. More than 60 crore consumers in India use the Internet, so it’s become one of the most important ways to reach customers around the world! We want to remind both startups and established businesses of the importance of digital marketing when everyone else seems to be engaging with customers primarily online via keywords such as Facebook, Twitter LinkedIn, etc.
It is no wonder that the digital marketing sector in India is expected to breach the Rs 23,000 crore (2.30 billion) value mark, growing at a breakneck pace of 20% annually. The question is not why it’s being implemented by entrepreneurs for their businesses! But the question is how long should one dedicate oneself to digital media outreach? Every single day you are not engaged on social and digital networks, you are losing potential customers, business, and branding. Here are some top tips by HoboCult, the Best Digital Marketing Agency in Delhi, to master the art of Digital Marketing:
Dominate search results with SEO
Search engine optimization techniques are like the cheats codes for search engines that enable our business websites to rank higher in search engine results. Search volume is key, and if we can get enough of it then there’s guaranteed to be an increasing number of leads which will make us healthier businesses by comparison to giants like Walmart, Amazon, and others who are from the past. Google alone has over 3 billion searches made each day – which covers approximately 1/2 of all online searches worldwide! This means that SEO should have a large focus on your digital marketing strategy, especially since more than most people prefer getting information through search engines because they provide faster, easier access to things instead of going through corporate pages, and often it’s harder to find what you’re looking for. SEO is one key trait of any successful company building a presence on the Web.
Establish connections via social media platforms
Users on Facebook and Instagram are in different places when compared to users who make purchases on Google. Instead of a marketplace, where consumers come to buy the latest updates and products, Facebook and Instagram act more like social media platforms where people go to hang out, get updates on trends, and have some fun without necessarily looking to buy something at that exact moment. So, when trying to build an audience for your business’s brand online, you shouldn’t focus on pushing product sales onto these platforms but instead focus most of your time cultivating an emotional connection with fans by providing them with valuable quality content they’ll want to pass around freely without paying any money. Whether that’s sharing a funny picture or a top ten list post focusing on shopping options for deal seekers — the goal should be to give your audience highly engaging content worth spreading around from one friend to another!
Never underestimate the power of emails
Emails are as old as dirt! But if you ask any marketer out there, they’ll tell you that emails are still a powerful form of direct marketing and will likely remain so even into the distant future. If social media were a volcano, it would already have erupted with spam. However, technology innovation has made it possible for customers to protect their inboxes from unwanted messages and instead receive messages from people who have earned their trust through consistent quality content. Reaching out to your audience via email is often more effective than other forms of social media because you can directly engage certain interests based on what topics you know your audience is interested in as opposed to whatever trending topics may strike public interest during that moment in time.
HoboCult, the best digital marketing agency in Delhi, hopes you enjoyed this blog post about how to master the art of digital marketing. We know that it can be difficult to get your company started on social media when you are a small business, so we hope that you were able to find some useful tips and tricks to get you started. We would love to hear what you think of this blog post.