Things to Consider when Choosing the Right E-commerce Platform

Starting an e-commerce store is not as hard as it used to be before the advent of social media. In earlier times, you would have to invest a huge amount in building a website. Then you would have to invest in advertisement and marketing campaigns to drive traffic to your website. When it comes to E-commerce, there are tons of platforms available that you can choose from. But the thing is that it’s not just about the platform, it’s about the features and the usability of the platform.

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HoboCult, the Best E-commerce Management Agency in Delhi, has some features that you need to keep in mind when choosing the right platform for your e-commerce business.

Keep the cost of ownership in mind

The most important when choosing to run your company on an e-commerce platform is to make sure that you take into account the relative costs and benefits of each option. It’s incredibly helpful to have a basic understanding of the features and functionality for each, or else you could end up being blindsided by costs that are much higher than what was initially communicated. This includes your choice in platform’s domain/hosting fees, estimated maintenance/support cost per month, and any other associated social media services like customer feedback platforms or automated messaging marketers. Additional costs might include advanced email marketing options, automated shipping services, search engine optimization (SEO), or other advanced automation solutions depending on how much you expect your business to scale as well as how quickly.

Look for a robust catalogue with store analytics

A good e-commerce platform will offer you a number of tools to help you create your store catalogue and personalize it with certain areas that may be important for your business. These include best-recommended products, pickup & drop feature that allows the customer to choose how they want to get their product, uploading hundreds of products in one batch through a CSV file or an excel file, and much more. The platform should also provide complete analytics about the site such as the store statistics, user behavior on the site including product viewing patterns, geographic statistics, and more. Finally, the platform can be integrated easily with Facebook Pixel & Google Analytics so that you can gather even more statistics and data regarding your products!

Automation in marketing and shopping

Businesses should start by owning a business Twitter account and Facebook page. That way, they can see regular customers and share contact details. Start a website too with at least basic content on it. After this setup is done, use marketing automation to provide your clients updates on stocks, specials, and events they would be interested in. Use email marketing software to hit them up with newsletters once in a while. Get creative in pitching offers to bring more people over to your store. Automation helps businesses add more people to their target audience, renew interest (if their offer is good enough), deliver discount codes that work, and greatly increase sales as opposed to old-school advertising techniques like adverts in newspapers or through billboards. And if you have a full-time business, you must make sure that the essential tasks get done without being tied down.

Flexible scaling options

The e-commerce platform should offer upsell/downsell features so that owners can optimize and monetize their stored data and customer base. As the business commences with time, its e-commerce outlet should allow flexible scaling without hindering growth. These upsell/downsell features will seamlessly help owners optimize their revenue streams and not put a pertinent dent in their customer base growth. An e-commerce platform should act as a second set of hands for the business. This means that as its stores grow over time, the platform needs to be scalable so as to not hinder growth in any way possible.

Excellent 24/7 support for queries

As a merchant, it’s hard not having someone there to help when you need it and keep things under control. It would be great if there were online merchants who specialize in providing support 24/7 as well as offering instant solutions to problems with platforms, websites and so much more.

When it comes to e-commerce, many people are passionate about the topic, and there are lots of platforms out there. We hope that this blog post has given you some insight and helped you find the right platform for your business. If you want to learn more about e-commerce and its management, reach out to HoboCult, the Best E-commerce Management Agency in Delhi.