Top Online Advertising Trends to Observe in 2022

Long gone are the days when online advertising was a game of a few big players like Google and Facebook. Today, every player looks to increase their advertising footprint and one can’t deny that. Digital advertising has grown tremendously in the recent past. And given the colossal growth rate, the digital advertising space is expected to grow even further. Let’s know the Online Advertising Trends 2022. With this growth in the digital advertising market, the issue of monopoly is also expected to arise. Will Google and Facebook be the only giants that rule the digital advertising sphere?

Advertising Trends 2022

The advertising industry is changing at a fast pace. New technology is introduced every day and business trends are shifting too. We can see this trend clearly in the trending data we found using Google Trends. This blog by HoboCult, one of the best advertising agencies in Connaught place, will look at top Advertising Trends. We will also provide an in-depth analysis of these trends.

Advertising Trends 2022:

NFTs

Non-fungible tokens, or NFTs, became very popular in early 2021 and the trend began to broaden once companies realized they could use digital assets as giveaways and prizes. For example, you can use an NFT as a prize in a giveaway by creating them so that they are only available to one person. Meanwhile, big brands like Marvel Comics have been licensing their IP to create unique NFTs that they can give away or sell as part of special promotions with the owners of the tokens becoming brand advocates for the product itself and begin talking about it on social media channels.

Influencers and Marketing

If you’ve never been on TikTok, now is a good time to try it out because it’s the only app where users can watch, upload, and share short video clips of themselves lip-syncing to popular songs or reinventing dance moves they see people around them doing. However, it isn’t all games and fun anymore – in 2022, brands will continue using these influencers for marketing campaigns with user-generated content specifically as more brands sign deals with individuals or groups who have large followings. But before this happens, companies will have to ensure that their influencers are complying with guidelines concerning proper disclaimers and disclosures about relationships.

Environmental Marketing

Sustainability marketing claims continue to be a highly contested area with heightened scrutiny from media outlets and watchdogs. Marketers need to be careful when it comes to reporting on carbon emissions reductions and net-positive language. In addition, it has restated its focus on reviewing environmental marketing claims on food labels in light of concerns that many of those statements are not backed up with adequate data.

We’ve shared some of the Top Advertising Trends that will shape the way businesses market their products and services this year. We hope that this information helps you to keep up with the ever-changing field of marketing and advertising so that you can stay ahead of the curve as you grow your business. If you have any questions about advertising and marketing, feel free to contact HoboCult, one of the best advertising agencies in Connaught place.