Use Bite-Sized Videos for Video Marketing and Gain the Viewer Advantage

Video marketing is one of the most powerful ways to promote your business and products. However, when it comes to using video marketing effectively, you need to think about a lot of different things, like the subject of the video, the length of the video, and where to post your video. You also need to think about the different formats of videos you can use and the best way to use your videos for maximum effect. Or, you can choose a fully-fledged Video Marketing agency in Delhi to handle all your marketing strategies.

video marketing

Bite-sized videos are fast becoming the de–facto standard for online video marketing. They are short enough to be consumed quickly, but long enough to provide value and give the audience enough to keep them engaged. These videos are the perfect piece of content for mobile consumption and can provide a streamlined, visual experience. In this blog by HoboCult, the Best Video Marketing Agency in Delhi, we will look at the advantages of bite-sized videos.

‘Decreasing attention-span’ breaker

According to research, human beings’ ability to focus has decreased drastically. In 2000, the average person could focus for 12 seconds but in 2015, this figure has been calculated as a paltry 8.25 seconds which is shorter than the attention span of the notoriously fickle goldfish (9 seconds). The information explosion is a major reason behind the drastic fall in human attention span. There are so many places competing for our attention and it’s hard to stay focused with so much noise and propaganda trying to get people hooked on their content.

Easily consumable

The human brain comprehends audio-visual messages better than it does write words alone. Bite-size videos pack a more powerful punch when it comes to delivering your message because they’re indelibly etched in long-term memory and are processed faster as well. Words, on the other hand, by themselves process slower as opposed to an image or even video content with a narrative attached. Because this first verbal information goes into short-term memory where we can only retain about seven bits of information at a time! So, there’s no doubt that visual stimulation is far more powerful than mere words can be, but you have to make sure that what you’re presenting to your audience has been created using engaging visuals and relevant voiceover (if necessary).

Quick to share

Today’s audience is not just interested in watching good content. They demand content that will be interesting enough to share with other people on social media, like bite-size videos. Video marketing is definitely the best performing digital content type as it drives more engagement and response than any other social posting option. Hobocult, the best video marketing agency, has come to the conclusion that 92% of mobile users share videos with others while Tweets with videos see 10x more engagement than those without – and promoted Tweets with videos save 50% or more on cost-per-engagement when they have a video attached.

Bite-sized videos are a great way for content creators to showcase their brand and connect with their viewers. These bite-sized video clips are easy to digest and are much more likely to become viral. To know more about using videos in your marketing strategy, feel free to contact HoboCult, the Best Video Marketing Agency in Delhi.