Why e-mail marketing is still the king of ROI in marketing

With the rise of social media, E-Mail Marketing was demoted from its throne. But it is still the king of all marketing ROIs. Over the past 20 years, e-mail marketing has evolved from simple newsletters to sophisticated automated campaigns that combine marketing automation with powerful software and user behavior data. In the past few years, e-mail marketing has reinvented itself with the rise of AI-powered marketing automation software.

e-mail marketing

If you have been in business for a while, you will know that nothing beats e-mail marketing when it comes to ROI. The reason for this is that e-mails are more effective than other digital channels and are effective in generating leads. Here’s why e-mail marketing is still the king of ROI in marketing, according to HoboCult, the Best Digital Marketing Agency in Delhi:

Drives the maximum traffic:

E-mail the best route towards your end goals. When it comes to driving traffic and click-through rate, email conquers all other channels. Social media platforms like FB and Twitter are 1.49 and 1.64% respectively. You might think this is huge until you know the conversion rate of e-mail. A well-drafted and circulated e-mail can bring more than 5% CTR. This click-through rate is why the world still believes e-mail is the king of ROI.

Gets the maximum conversion and sales:

When looked along with a comparison of search engines and social media, e-mail marketing gets a higher conversion rate. A research study published by Monetate confirmed that more than 4% of people bought something coming from e-mail. The other stats were only 2.5% from search engines and 0.59% from social media channels. It can also be attributed to the fact that people subscribe to e-mails based on their likings and will purchase from there.

E-mail lists are your own:

Do not hesitate to start building your email list and doing outreach because it is an asset worth owning. Once you do, it’s yours and only yours for the taking! And what other channels can you own? You could get a great amount of universal search traffic from Google but it would vanish if Google algorithm changes. Facebook impressions are the sole discretion of EdgeRank and they too can change. But once you have your email list, well it won’t be so easy to mess with!

There is no doubt that e-mail marketing is still the king of ROI in marketing. While social media and SEO are growing. We hope that we have been able to help you accomplish your marketing goals with our blog on the importance of e-mail marketing in today’s digital world. If you are interested in how to effectively use e-mail marketing for your business, please contact HoboCult, the Best Digital Marketing Agency in Delhi.